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Strategic solutions for equitable impact

Legislative Analysis and Policy Development

We provide in-depth analysis of existing laws and proposed legislation to help clients understand policy impacts and opportunities. Our team crafts policy solutions that are evidence-based, community-informed, and designed for long-term equity and sustainability.

Campaign Strategy for Issue-Based Initiatives

We design strategic campaigns to advance specific policy issues, helping clients build messaging, stakeholder engagement plans, and advocacy timelines. Our approach ensures clarity, impact, and alignment with both grassroots energy and institutional levers of power.

Coalition-Building and Policy Alignment Across Sectors

We facilitate cross-sector collaboration by bringing together diverse organizations to align on shared goals and policy priorities. Our team supports the formation and strengthening of coalitions that can collectively amplify their voice and policy impact.

Grassroots and Grasstops Organizing Frameworks

We create organizing strategies that engage both community members (grassroots) and influential leaders (grasstops) to drive policy change. Our frameworks ensure that advocacy efforts are inclusive, powerful, and strategically positioned for influence at every level.

Kelli R. Williams, Lead Consultant & Founder

I am a visionary strategist and seasoned consultant with over a decade of experience driving advocacy, equity, and sustainable growth across the nonprofit, political, and philanthropic sectors. With 13 years of advocacy experience, I have spent over 10 years consulting with leaders, elected officials, nonprofits, and businesses, transforming bold ideas into actionable strategies through powerful messaging, movement-building, and strategic execution.

Since 2015, I’ve worked on political campaigns at every level—presidential, gubernatorial, U.S. Senate, state, and local races—and for the past 9 years, I’ve served as a trusted policy consultant, supporting critical initiatives across 29 states. I hold degrees in Political Science and Business Administration, which provide the foundation for my expertise in organizational strategy, policy development, and leadership consulting.

As the founder and principal of Equity In Motion, LLC, I’ve successfully led national and regional organizations through fundraising campaigns, strategic planning, and equity-focused power-building efforts that deliver real impact. I am eager to work with clients across the nation to amplify their voices, drive meaningful change, and create strategies that move equity forward.